For an online marketer who is aware that Google AdWords can be a good help for his business, he would need some guidelines for him to know how to take advantage of its benefits.
1. Do You Really Need a Google AdWords Expert?
Companies and websites that earn thousands each month are welcome to hire a PPC consultant or expert. However, if you are just a small company or own a small website, one option you can do is to train yourself or one of your employees to master Google AdWords.
But if you don’t have the slightest idea of what you do or what Google AdWords is and what it can do, then you might just lose much money. Each mistake you commit with Google PPC can cost you a lot. If you are now in doubt whether to hire a Google Pay Per Click consultant or not, you might like to ask yourself these questions before you decide.
– How much will I be able to save when I hire a Google PPC consultant or professional?
– How much am I going to spend to hire an expert?
– How much am I going to get in return?
2. How Will You Search for a Google AdWords Expert?
Silly as it may seem, you can get a Google PPC consultant through word of mouth. Lately, many present themselves as AdWords experts even if most of them are not. Your best shot at getting a genuine expert is through research – search for AdWords bloggers since most often these people share tips and pieces of advice as regards Google AdWords. They are confident to give out tips since it is common knowledge in the Google community. AdWords bloggers are also qualified to help you understand the ins and outs in Google AdWords.
3. How Much Does a Google AdWords Professional Cost?
The price depends on the person you hire. It can differ particularly in freelance services and there is no clear estimate as far as fees are concerned. However the usual rate for an AdWords expert is between $20 to $100 per hour, depending on the location and of course experience. Location is a determining factor because somebody working freelance, say from India, will definitely give you almost half the price of the ones you will get from New York. The best option you have is to ask for references and check if they were satisfied with the service offered by a certain AdWords expert.
Always remember that a Google Pay Per Click Certification is provided to those who are actually adept with AdWords – both the individual and company level. If you made up your mind to hire a Google Pay Per Click consultant, be sure that the person or the company that he or she is working for has the appropriate credentials and the exact expertise you need.
4. Or Should You Instead Find a Good Course and Be the Expert Yourself?
It is much easier to do it on your own than expect someone to do it for you, given the significance and benefits that you can get from Google AdWords. Consider it a good investment for yourself and your business as well.