Types of Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for…

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4 Key Market Segmentation Metrics

Market segmentation is a very simple principle to understand. Understanding the 4 Key market segmentation metrics listed below is something that you and your company must understand in order to…

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Successful Business – Top Reasons

1) Direction. Every startup needs a leader with a vision. During the difficult times, the CEO needs a clear idea of the end mission and how the company needs to…

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