In order for you to be able to write a great email newsletter it is important that you know what the characteristics of such a newsletter are. So take a look at the following tips:
A great email newsletter is one which builds a relationship, rather than tries for an immediate sale. The idea is to provide excellent, informative and interesting content that makes a person want to genuinely want to buy your product or service. There is no need to shout out the latest offers and emphasize only on selling all the time and throwing prices around. A good newsletter is one which sells the idea of the product rather than trying hard to sell the product itself.
A good newsletter is also one which is well designed and easy to read. This means it makes use of subtitles, paragraphs, bullets and enough white space between content. There should be a navigation tool to help readers find their way to different sections and areas of the newsletter. Also every section should contain a link that takes the reader back to the top.
The newsletter content should also be easily distinguishable from sponsored content or advertisements. This can be done by using backgrounds that are slightly shaded. An interesting fact to keep in mind here is that when your background is shaded it makes the email content look a lot less lengthy. This is a good idea as it makes readers feel that the content is short and easily readable. A good newsletter is also one which has its logo in the top left corner of the email. The reason for doing so is that the logo can be seen in the preview pane. The logo is also tiny enough that it does not interfere with the rest of the information that occupies the top part of the email.
Another characteristic is that it is targeted to the recipient that it is sent to. For instance, if the recipient is interested in baking, then the newsletter should have something to do with cakes, pastries, recipes or anything else that is related to baking. In other words, it should cover what the reader is interested in. This is nothing more than simple segmentation and personalization.
It should also encourage communication. This means your newsletter should really show a reader how much it wants to hear from the reader. Provide multiple ways for readers to get in touch with you or contact you. Some suggestions are placing a link that takes the reader to your feedback form and providing an email address that gets transferred to your help desk.
So when you decide to write an email newsletter, keep these tips in mind so that you write a great one!