Types of Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for…

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The Power of Content Marketing

WHAT IS CONTENT MARKETING? Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a…

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List Cleaning When Time Is of the Essence

It has become clear now that the power shift between the consumer and the marketer has begun, rapidly shifting the power into the hand of the consumer. Consumers now have…

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