Types of Innovation
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for…
Read FullCategory: Marketing
Social Media Marketing – How to Use Free Online Tools For Site Promotion
Discussing, promoting and sharing information are some of the advantages in social media marketing. It includes social networking, social bookmarks, forums, wikis, and blogs. Facebook, MySpace, Plaxo and LinkedIn are…
Read Full
The Power of Content Marketing
WHAT IS CONTENT MARKETING? Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a…
Read Full
Search Engine Marketing: Is It More Effective Than SEO?
Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things. But are they the same? They aren't. SEM…
Read Full
List Cleaning When Time Is of the Essence
It has become clear now that the power shift between the consumer and the marketer has begun, rapidly shifting the power into the hand of the consumer. Consumers now have…
Read Full
Email Marketing – Tips to Enjoy Success With Email Marketing
Email marketing is a very effective strategy to gain new customers and make more sales from existing customers. By concentrating on new subscriber acquisition, your list will get bigger everyday…
Read Full
Small Business Email Marketing – How to Improve Your Marketing ROI
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises…
Read Full
Social Media Marketing Strategies That Work – Advantages of Using Social Networks in Online Business
Social media marketing is the newest buzzword in town. It is said that this media platform has more potential to attract people than any other. However, there is no magic…
Read Full